Zainab, Rural Public-Service Outreach
Reaches the 37% of adults that every SMS campaign misses.
- Built for
- Government, Donors & NGOs
- Voice
- pashtun-woman
- Call length
- 1:29
- Channels
- Phone · WhatsApp · Web
Agent — pashtun-womanCaller — balochi-seamstressClick any line to jump to it
What it costs today
Immunisation drives, cash-transfer enrolment and health campaigns are pushed out over SMS and posters — both of which fail the third of Pakistani adults who cannot read, and the rural women who are hardest to reach and most in need of the message.
What Zainab does instead
Zainab calls households in warm, regionally-accented Urdu, checks eligibility conversationally, answers objections and rumours, names the exact date and location of the nearest camp, and reports structured coverage data back to the programme dashboard.
What it is hired to move
Modelled from published industry benchmarks, not measured from a live deployment. We agree them as the pilot’s success criteria, then prove them on your data.
What it plugs into
An agent that cannot read your systems is a recording. Zainab is wired into the ones that hold the answers, and writes every outcome back.